May 2018

New product release

The newest member of the Rubbedin Magic Range is Cooktop Magic Wipes. Cooktop Magic Wipes are now available at Woolworths!!!

 Cooktop Magic Wipes Coming Soon


December 2017Christmas Hamper winner - Leonie

November 2017

Proudly supporting The Bryson Challenge

Bryson Challenge - Certificate


May 2017

FireWise was featured in the winter edition of AIRR (Australian Independent Rural Retails)

Click the article below to read

           FireWise AIRR Ad


February 2017 - PuraChoice Launch

PuraChoice - A safer Clean for you and your home.


Low allergy, asthma friendly cleaning solutions, developed over years of extensive testing and research. Made with essential oils and mineral-based ingredients that are safe for sensitive skin, allergies or asthma and still deliver incredible cleaning power, while removing surface and airborne allergens. The PuraChoice range features your 3 essentials.  Between the Lime Kitchen Cleaner, Lemon Myrtle Glass & Surface Cleaner and Pink Grapefruit Bathroom Cleaner, you can remove many surface and airborne allergens AND get your whole home gleaming!

As seen in this edition of Offspring and Nurture Magazine

PuraChoice Offspring Magizine                PuraChoice Nurture Mag     

November 2016

Magic Electronics Wipes - Available NOW

Magic Electronics Wipes
If you have electronic screens in your home, then you need Rubbedin's New Magic Electronics Wipes. Clean all your electronic screens including Flat screen TVs: HDTV, Plasma, LCD; LED,Laptops,Netbooks, Computer Screens, Tablets, E-readers, Mobile Phones, Smartphones, GPS Navigation Systems, DVD Players, MP3 Players, Gaming Consoles, Digital Cameras and more.

Buy online or instore See Here for Store Listings




October 2016

Our very own Victoria Brown (Rubbedin's National Business Manager) is one of this years participants in the San Run for Life. Click here to read more about Victoria's courageous journey and her battle with breast cancer, and click here to support her fundraising campaign for the San Run for Life

Vics San Fun Run

Join Victoria's Facebook Group

January 2016

We will be launching the new look Fire Wise range on the 1st of March 2016

Fire Wise Logo





December 2015

Magic Christmas Hamper Competition Winners

Thank you to all our wonderful customers who entered our Magic Christmas Hamper Competition. Congratulations to: 

   1st Prize: Ian ParkeChristmas Hamper 2015r

   2nd Prize: Susie Thompson
   3rd Prize: Anne-Marie Faulkner




November 2015

RubISO Certified Systembedins management system has been certified to ISO 9001

Rubbedin has been working very hard over the past 2 years implementing the ISO 9001 Quality Management System. We had our audit on 25/11/2015 and passed with flying colours. Click here for more information or click here to see our Certificate





 November 2015

Redland City Business Excellence AwardCongratulations Rubbedin!!!

In 2013 Rubbedin was inducted into the Redland City Commerce Hall of Excellence. This year we took out the prestigious Hall of Excellence Business of the Year Award.




 February 2015

Happy 10th Birthday Rubbedin!

Happy Birthday Rubbedin GIFRubbedin has been around for over 30 years, and 10 years ago Ian and Marslie Smits purchased this sleepy little family business. Over the last 10 years they have turned it into a multi-million dollar international business. Supplying stores in Australia such as Woolworths, Coles, IGA, Mitre10, Home Timber and Hardware, Masters Home Improvements and Bunnings, just to name a few. Internationally supplying to City Super in Hong Kong, and Countdown in New Zealand.



July 2014 - Stainless Steel Magic Wipes

SSM Wipes

Available - July 2014b

If you love our Stainless Steel Magic in the 200ml Bottle then you are going to love the convenience of our New Stainless Steel Wipes. Available in Woolworths and online from July 2014.





May 2014

Feature Article - Accom Management Guide

This month our Spa Bath Magic is featured in the Accom Management Guide

To read the article please click Here




March 2014

  Feature Ad - Hardware Journal

  This month our Soot-Loose is featured in the Hardware Journal

  To read the article please click Here



 March 2014

New & Improved Formula: Oven & Rangehood Magic Now available!

If you loved both our Oven & Grill Magic & Rangehood Magic, you will absolutely LOVE this new product. With a new and improved powerful gel formula, Oven and Rangehood Magic is safe to use on most conventional ovens and rangehoods and with a sweet orange fragrance there is now a choice between a caustic oven cleaner and a safe, easy to use oven cleaner.

Oven and Rangehood Magic works hard to cut through grease and baked on spills to leave your oven and rangehood looking, shiny and smelling great. Available from our online store.



December 2013

Magic Christmas Hamper Competition Winners

Thank you to all our wonderful customers who entered our Magic Christmas Hamper Competition. We had 100's of entries but there can only be one winner. Congratulations to: 

1st Prize: Natalie Cozzi

2nd Prize: Rosemary Scott
3rd Prize: Patricia Atkinson

 As a thank you to everyone that entered, you all have a consolation prize coming your way.

December 2013

Rubbedin is going International

Lots of exciting things happening here at Rubbedin in 2014. We are launching a new website early 2014, making online shopping a whole lot easier for our Australian customers and easy access to our products for our overseas customers. You will have your own login details and will be able to see previous orders and track current ones. Lots of specials, discounts and competitions for our Club Rubbedin Members.

November 2013

New and Improved Formula: Oven and Rangehood Magic Coming Soon

We are making some positive changes to our popular Oven & Grill Magic. Watch this space!


BBQ Magic 

Updated Bottle and artwork design launched. Watch out for it on Ray's Outdoors shelves soon!


July 2013

Advertisement in Australian Retailer Magazine for Go Clean Go Green
















August 2012

Launching of Rubbedin Professional range. As seen in Retail world magazine.










May 2012

Winning Colours is now a bio-based formula which has been approved by the US Dept of Agriculture. Click here to read more.



December 2011

Winning Colours Stain Remover will be Featured in February issue of Better Homes & Garden Magazine. Winning Colours Stain Remover is now available through our online store

Winning colours stain remover.  














August 2011

Washing Machine Magic seen on LIFESTYLE YOU. Click below to view reviews on Washing Machine Magic.




July 2011

July Club Rubbedin Newsletter.


















May 2011

Go clean go green ad featured in Retail World Magazine (Issue May 9 2011)


April 2011

Washing Machine Magic is featured in Mens Health Magazine as an essential cleaner.

March 2011

GoClean GoGreen is launched and endorsed by the National Asthma Council of Australia as a Sensitive Choice Partner.

GoClean GoGreen is featured in the Age Newspaper as Earth day is celebrated.

February 2011

Metal Magic is featured in Antiques Magazine as the top selling Australian Made All Metal Polish.

Quarterly ClubRubbedin Newsletter released.


















November 2010

Washing Machine Magic has been reviewed on follow this link for more details,en/ 

July 2010

Washing Magic is featured in Clever Magazine 












July 2010

Introducing the new Rubbedin Logo. As of the 1/07/10 we will be no longer trading as Lakeland & Co, manufacturing Rubbedin products. We are now just know as Rubbedin Pty Ltd. Our comapny objective "innovative cleaning and surface protection solutions".

 This is no longer our corporate logo!!

January 2010

Washing Machine Magic is launched. Marslie Smits introduces the new product to the already successful Magic Range, with her 2 children Brett and Stella.

















July 2009

Newspaper Ad for the Country Leader - Proudly Australian Made & Owned Feature.

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