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PuraChoice

Kitchen Cleaner

At a glance

  • Suitable for Asthma and Allergy sufferers.
  • No Toxic Chemicals.
  • No harsh fumes and chemical residues.
  • Removes surface and airborne allergens.
  • Cuts through grease, grime and dirt.
  • Leaves a sparkling, streak-free clean.
  • Ideal for kitchen bench tops, household surfaces & appliances.
  • pH Neutral & ideal for use on sealed stone surfaces exept marble.
  • Natural Lime Essential Oil.
  • Septic & Grey Water Safe
  • Outperformed leading brands at Independent Testing.
  • Available sizes: 500ml

 

PuraChoice is now on trial in 298 Woolworths stores help us to make it a permanent line in all 981 stores by picking up a bottle today.

 Click Here To Find A Store Near You

Benefits to asthmatics:

PuraChoice Kitchen Cleaner is low in VOC’s (basically nasty fumes!) making it less likely to trigger asthma.

Dust mite faeces and their remains are one of the leading causes of allergies in the home. You can't completely get rid of dust mites but you can significantly reduce the number of mites and their allergic effects. Eliminate their food source (dead skin, insect carcasses etc) and you can help reduce the number of mites.

Essential Lime Oil can help to repel dust mites. It also has wonderful antiseptic, antibacterial, anti-fungal properties.

Available in leading supermarkets nationally

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PuraChoice

Kitchen Cleaner

PuraChoice Buy Now

At a glance

  • Suitable for Asthma and Allergy sufferers.
  • No Toxic Chemicals.
  • No harsh fumes and chemical residues.
  • Removes surface and airborne allergens.
  • Cuts through grease, grime and dirt.
  • Leaves a sparkling, streak-free clean.
  • Ideal for kitchen bench tops, household surfaces & appliances.
  • pH Neutral & ideal for use on sealed stone surfaces exept marble.
  • Natural Lime Essential Oil.
  • Septic & Grey Water Safe
  • Outperformed leading brands at Independent Testing.
  • Available sizes: 500ml

 

PuraChoice is now on trial in 298 Woolworths stores help us to make it a permanent line in all 981 stores by picking up a bottle today.

 Click Here To Find A Store Near You

Benefits to asthmatics:

PuraChoice Kitchen Cleaner is low in VOC’s (basically nasty fumes!) making it less likely to trigger asthma.

Dust mite faeces and their remains are one of the leading causes of allergies in the home. You can't completely get rid of dust mites but you can significantly reduce the number of mites and their allergic effects. Eliminate their food source (dead skin, insect carcasses etc) and you can help reduce the number of mites.

Essential Lime Oil can help to repel dust mites. It also has wonderful antiseptic, antibacterial, anti-fungal properties.

Available in leading supermarkets nationally

Share this product

  • How to use
  • PuraChoice Explained
  • More Info
  • FAQ's

How to clean your home with our PuraChoice Kitchen Cleaner

  1. Turn nozzle to "ON" position
  2. Spray surface and wipe with a clean, damp cloth or towel.
  3. For built up deposits, spray surface and leave for 2-3 minutes, then clean as normal. 
  1. Hypoallergenic – means unlikely or less likely to cause allergic reactions.
  2. Ultra-Sensitive – means (or refers to) the absence of sensitising fragrances or fragrance components which are likely to cause those who are prone to asthma and or skin sensitivities to have adverse reactions.
  3. No Nasty Chemicals – means it contains no chemicals which cause harm to the user or the environment. Also it doesn’t decompose into such harmful substances. And no heavy metals.  NOTE: There is a long list of substances which have been widely used in traditional cleaning products which do, or have been suspected to, cause endocrine disruption, cause cancer, cause mutations, etc.
  4. Natural Essential Oils – derived from the plants they are named by.  NOTE: There are traces and, in some cases, high percentages of known sensitisers naturally occurringin most essential oils, but when these oils are in the product “as used”, they are in low to negligible concentrations, and balanced by the other natural components of the essential oil as nature intended. Essential oils are known for their antiseptic qualities and natural benefits.
  5. Asthma & Allergy Friendly – All of the above. Due to being hypoallergenic, ultra-sensitive and having no ‘nasty’ chemicals (there is a list and none of them is present), and no known asthma” triggers”.
  6. Non Toxic – just means No Nasty Chemicals. Literally means non-poisonous either as is or when bio-degraded. Plant Based – All ingredients derived from plants – not from petro-chemicals or metals.
  7. Palm Oil Free – not derived from oil palm.
  8. Septic & Grey Water Safe – safe to use with a septic system, and safe for the garden – as there are no phosphates, no sodium, and no nasty chemicals.  NOTE: Although pH of Bathroom cleaner is low, the acids in it are weak (so not enough to cause any concern).
  9. No Harsh Fumes & Chemical Residues – nothing to cause irritation to skin, eyes, breathing passages as the product is used.
  10. No Chlorine/Bleach – chlorine and hydrogen peroxide (which are the basis of bleach) are powerful oxidisers. They cause metal to rust, oxidation and tend to act against bacteria in soil. So no good for septics.
  11. No Phosphates – although phosphorous is good for plants, it has become a problem to the environment. A build-up of phosphorous is leading to algal blooms in waterways, and these cause death to fish and other water creatures.
  12. No Sodium – major cause of salinity in soils.
  13. No Synthetic Fragrances – synthetic fragrances have been shown to be a major culprit in causing allergic reactions, asthma, headaches including migraines (and general irritation to a high percentage of people). This is because of VOCs and other ingredients, which typically have been shown to be implicated in cancer and neurotoxicity, and some serious health problems.
  14. No Petrochemicals – (no hydrocarbons) nothing that is derived from oil or petroleum.
  15. No Animal Derivatives – there are lots of substances which do or may come from animals that are widely used in manufactured products, and some would surprise us. However, none used in PuraChoice.
  16. No Harsh Detergents – harsh detergents are ones that typically cause damage to the environment by polluting waterways, salinity, slow degradation, toxic products of decomposition. Also cause irritation to skin and eyes, etc.
  17. No Glycols – glycols have had a bad name for some time and yet are still commonly used. They are blamed for causing allergic reactions and asthma, eczema and rhinitis.
  18. No Ammonia – ammonia is highly poisonous and can cause lung damage in high concentrations, can also adversely affect people in relatively low concentrations.
  19. No TEA/DEA – skin and eye irritants. Also blamed for liver cancer and precancerous changes in skin and thyroid (in high concentrations). Also damaging to the environment.
  20. No EDTA – suspected of being an environmental pollutant mainly because of its slow degradation and because it has the ability to release heavy metals into aquatic ecosystems. (Also this is of concern because EDTA is very widely used and like phosphate build-up in the environment, may be building up to cause widespread environmental damage).
  21. No SLS/SLES – also on this list because of its widespread use. Both cause environmental toxicity and cause skin and eye irritation.
  22. NOTE: SLES can have a contaminant called ethylene oxide which is a known human carcinogen that is suspected of interfering with human development/growth.
  23. No Parabens – parabens are used in products as a preservative and are also used in synthetic fragrances. On contact with skin, parabens have been shown to be able to get into the blood stream intact and there is evidence that they cause hormone disruption. Also DNA damage and premature aging of skin.
  24. pH Neutral – means pH between 6 and 8 ie neither acidic nor alkaline.
  25. Stone Safe – stone is best cleaned with pH neutral cleaners which are non-abrasive.
  26. Readily Biodegradable – decompose/degrade easily and quickly, thus not causing an environmental problem.
  27. Contains Dermatologically Tested Ingredients –The primary surfactants (soap cleaning agents) have been historically tested on skin. The alkyl polyglucosides  have come through such tests very favourably.

Cleaner is not necessarily healthier……..

Did you know that children in homes with higher levels of VOCs have more chance of developing asthma? A study conducted by Professor Peter Sly (a highly qualified authority on children's respiratory diseases) of the University of Western Australia, and a World Health Organisation collaborator with the Telethon Institute for Child Health in Perth, tested homes for volatile organic compounds (VOCs) and found that children in homes with higher levels had more chance of developing asthma.

In an article in the Australian Courier Mail, Prof Sly stated that "The reality is that mothers who use a lot of household chemical cleaning agents during pregnancy can affect the growth of their children's lungs and make them more likely to have wheezes and asthma”.

Eco-friendly products, containing less VOCs and sensitisers, are often less likely to cause allergic reactions, making them ideal for families with children suffering from conditions such as asthma, eczema and other allergy-related health conditions.

Marslie Smits (our Co-Owner and CEO) is Asthmatic. She has allergies. She is also a mother of 2. Add to that our existing philosophy of producing premium quality environmentally responsible cleaning products and you have PuraChoice™. A truly hypoallergenic and environmentally responsible range of cleaning products that work.

Gentle ingredients…Powerful results

PuraChoice™ has been carefully formulated with naturally derived plant based and non ecotoxic ingredients, specifically chosen because they deliver extraordinary cleaning power. We paid special attention to known agents, substances and sensitisers that can cause asthma. We made sure that none of our PuraChoice™ products contain VOCs. They don’t create strong fumes or leave residues that may affect the health of those with asthma or allergies.

Ingredients such as chlorine bleach, ammonia and harsh detergents are known triggers for asthmatics and sensitive individuals. So we don’t use these either. Our products aren't D-Limonene based either. D-Limonene is extracted from orange peel and although a natural resource, it is a respiratory irritant and an allergen. It can also be environmentally toxic. The only Limonene in our products is found in the Essential Oils used. 

PuraChoice's™ performance has been independently tested against the leading brands on the market and was proven to work as well as, and in some cases better than, both the “green” and “non green” cleaners.

Suitable for Septic/Grey Water Use

Grey water is great for saving our water resources so we need to ensure that it’s safe. Grey water that is too rich in phosphates and nutrients can be damaging to your garden and our waterways. Plants and animals can be starved of oxygen and algae can be toxic. Sodium can harm plants and damage the soil structure. So we didn’t put any of these in either.

Real Essential Oils… Nothing synthetic

For hundreds, if not thousands of years, essential oils have been recognised for their therapeutic properties. They can remove mould, unpleasant odours and kill bacteria, viruses and dust mites. So why not use them in our cleaning products? The selected essential oils (Lime, Pink Grapefruit and Lemon Myrtle) were specifically chosen based not only on their remedial properties but also on their individual antibacterial, antimicrobial, antifungal and antiviral benefits.

Essential Oil: Lime (citrus aurantifolia) has a crisp, fresh and uplifting fragrance. The oil has strong antiseptic, antiviral, and bactericidal compounds.

Much research has been carried out over the years to see if any essential oils are useful in aiding the daily life of people whom have asthma. Lime Oil is commonly regarded as useful for Asthma sufferer. Essential oils can effectively repel many types of insects, including mites.

Aromatherapists suggest its use in the treatment of asthma, bronchitis, colds, fever and infections. The therapeutic properties of Lime oil are antiseptic, antiviral, anti-bacterial, restorative and tonic. Lime oil is useful to cool fevers associated with colds, sore throats and flu and aids the immune system. It eases coughs, bronchitis and sinusitis, as well as asthma.

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Product Reviews

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Reviewed by Jodie Morgan on 15/05/2017
Star Star Star Star Star
Finally I can breathe while cleaning.
Hi everyone, I recently purchased these products as I am an asthmatic and my Mother Inlaw has COPD. I am thrilled to announce I can clean the house without using my Ventolin. Some organic cleaners have a very strong herbal sent, but this cleaner doesn't, which is wonderful as it's not overwhelming. Also these cleaners actually work, and without having to scrub. I'm so happy. I will not use anything else. Thank you for making such amazing products. I now look forward to cleaning instead of dreading it. 😊
Reviewed by Nadine Castles on 20/04/2017
Star Star Star Star Star
Doesnt Affect My Asthma
Pura choice hypoallergenic ultra sensitive kitchen cleaner is great it works and doesn't affect my asthma or my sinuses. So great in fact I called the Rubbedin 1800 telephone number to voice my appreciation. Thank you kindly to the lady who answered on the other end and let me know that there are other products for the home available too.

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