About Us

Based in Brisbane, Rubbedin Pty Ltd has been a leading manufacturer of specialty cleaning products since 1979. It all started with the launch of Hotplate Magic, Australia’s first cast iron hotplate restorer.

The company went on to develop more products designed to maintain and repair cast iron pot belly stoves and combustion heaters, e.g. Soot-Loose, Instant Brick and Black Patch Stove Putty. Soon the Woodheater & Fuel Stove Range was available across Australia in Supermarkets, DIY Stores, Home and Garden Stores and Independent Fuel Stove outlets. Soot-Loose is now Australia’s # 1 selling Chimney and Flue Cleaner.

During the 1990's the company was the first to introduce BBQ, Ceramic Glass Cooktop, Kettle and Washing Machine cleaners to the Australian market. Rubbedin’s well known Magic Range of products, such as Cooktop Magic, Washing Machine Magic, Descale Magic and Stainless Steel Magic are now available in all leading supermarkets and DIY stores nationally.  The Magic Range of products is safe to use in the home and around a family as they are non-toxic and contain no harmful chemicals. They are environmentally responsible, biodegradable and grey water/septic tank safe.

With an already strong sense of environmental responsibility and the awareness that not all green cleaning products are truly green, Rubbedin saw the need for a green product that can tick all the boxes: One that is non toxic, plant-derived, contains no d-limonene, no chlorine-bleach, no phosphates, no sodium and no synthetic fragrances . Being safe for the environment is one thing, but what about safe for in the home? As an asthma and allergy sufferer since the age of 3, co-owner, Marslie Smits, is aware of the lack of cleaning products suitable for individuals with allergies and asthma.

The GoClean GoGreen range was launched in early 2011 after 3 years of extensive research, development and testing. The entire range is hypo-allergenic, contains dermalogically tested ingredients and is cruelty free. GoClean GoGreen products have been accepted by the National Asthma Council Australia as a Sensitive Choice® Partner.

Rubbedin is the proud Australia and New Zealand importer and distributor of Winning Colours 1000+ Stain Remover. Manufactured in Cananda, 1000+ is the ultimate stain remover, removing over 1000 stains such as paint, nail polish, permanent marker, red wine and rust from clothing, upholstery and carpets.

Our latest product to joint the Rubbedin range is Atmosfire Dry Wiper. Manufactured by SCHOTT ROBAX® in Germany, Atmosfire Dry Wiper cleans woodheater glass without detergents and without scratching.

All of our Australian products are proudly Australian made and owned, which has allowed us to become a member of AUSBUY to proudly promote the Ausbuy logo and educate the importance of supporting Australian made and owned business. We have a firm policy of producing and delivering top quality products that are highly effective and safe. We endeavour to continually broaden our range and exceed customer expectations at all times. Our goal is to become the leading brand in the specialty cleaning sector.


Privacy Policy | Terms & Conditions | Shipping Policy